Why Your Business Needs a Gifting Strategy

You might think that corporate gifts are an unnecessary expense, particularly when budgets are tight. But that couldn’t be further from the truth.

The most valuable asset to any business is its people, whether they are bosses, employees, executives, clients, or customers. Corporate gifts have been used for decades to show appreciation and recognition of the effort your people go through to make your business a success. This is why business gifting strategies still prevail in modern corporations.

So, if you’re wondering how corporate gifts can benefit your business, let’s take a look.

Improves Employee Engagement

According to HubSpot, 69% of workers said that they’d work harder if they felt more appreciated at work. And with disengaged employees costing a total of $450-550 million dollars in the US alone, corporate gifts are a small investment towards maintaining an engaged and happy workforce.

Top Gifts for Employee Engagement

With more employees working remotely than ever, gifts that help your employees to feel happier at work are vital. Especially when in-person contact with coworkers is minimal. We recommend gifts like self-care boxes, gift cards for local restaurants and bars, or personalized gift baskets to help your employees feel appreciated and valued.

Improve Customer Experience

It’s estimated that 89% of businesses compete primarily on customer experience. However, while 80% of businesses claim that they deliver a “super” customer experience, only 8% of customers agree. Whether you sell high-value products and services to select clients, or you’re looking to improve your clients’ onboarding experience, corporate gifts are a great way to show customers that they’re appreciated.

Top Gifts to Improve Customer Experience

If you’re looking to show high-value clients that you appreciate their business at the end of the year, then a luxury gift basket is always a great choice. We also recommend gift cards that are personalized to your client’s lifestyle, such as for luxury brands you know they enjoy. For smaller gifts for occasions like client onboarding or anniversaries, a token gift that’s personalized – for instance, a french press and artisanal coffee – is the perfect way to show new clients that they’ve made the right choice.

To Stand Out Against Competitors

One of the main benefits of a business gifting strategy is that it helps your business emphasize what makes it unique. Whether your business has a handful of high-value clients or sells its products or services to thousands of customers, sending corporate gifts can help demonstrate your brand’s values. This is particularly valuable for small businesses and startups, as they often face more competition in the modern marketplace than larger companies.

Top Gifts to Emphasize Brand Values

There are also great options for companies that focus on their impact on the environment or work in niches like sustainability and climate change. Gift boxes that only use recycled materials, Fairtrade food and drink, or have reusable products help to demonstrate brand values while encouraging clients to get on board. Brands that partner with specific charitable organizations can also incorporate these into their gift boxes with gifts from that charity, gift cards for their charity shops, or even donations on behalf of the recipient.

Sort Your Business Gifting Strategy with Pamper My Present

Pamper My Present’s gift concierge service works with you to give the perfect gift, helping you to design and budget for your business gifting strategy. With our stress-free gifting services, we can handle the purchase and wrapping of the gifts you choose. Our gift delivery service adds a final touch of luxury, as we’ll hand-deliver gifts either to your door or directly to your recipient. We’d love to talk more about your ideas for your business gifting strategy, so please don’t hesitate to get in touch!